Most people hear the words "email marketing" and instantly think of spam, closing their minds to the idea. It is your job to make your emails so desirable that the customers both look and act on them. Keep reading this article for great methods you can use today.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
Don't email people that you do not know. If you mail unknown recipients, your email may be perceived as spam. They will question whether they know who you are and if what you are offering matters to them. They're likely to delete your email, wasting everyone's time.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
Always make your audience a priority when you send out emails. Think about what readers might want to see. What reading material would interest them? What will it take for you to convert those thoughts into sales opportunities? Using the answers gleaned from this article to create your own effective campaign.